Garden Everyday

The logo for Garden Everyday was a bit challenging. The brief was clear - incorporate plant illustrations into the logo and visuals. It sounded great, but there was a catch. The store is not focused on flowers. We had to find a way to ensure that the visual style did not evoke floristry but rather subtly enhanced the atmosphere. We created a delicate line drawing accompanied by an elegant font, resulting in a gentle and feminine visual style. The drawings can be used as a pattern or organic lines can be applied as a unifying element, connecting all future graphics, banners, printed materials, etc. This approach left room for possibilities in working with graphics, allowing them to maintain their neutrality and delicacy.

logo design, brand identity