The logo for Garden Everyday was a bit challenging. The brief was clear - incorporate plant illustrations into the logo and visuals. It sounded great, but there was a catch. The store is not focused on flowers. We had to find a way to ensure that the visual style did not evoke floristry but rather subtly enhanced the atmosphere. We created a delicate line drawing accompanied by an elegant font, resulting in a gentle and feminine visual style. The drawings can be used as a pattern or organic lines can be applied as a unifying element, connecting all future graphics, banners, printed materials, etc. This approach left room for possibilities in working with graphics, allowing them to maintain their neutrality and delicacy.