We created the logo and the entire visual brand identity for the Plantarius e-shop. The brand should evoke a pleasant and homely impression, offering a curated selection of gardening products - the opposite of large hobby markets and gardening centers. We wanted to incorporate natural colors and recycled materials into the visual style, so we chose a muted, darker shade of green combined with kraft paper (recycled) and complemented it with an orange-peach color for highlighting (on printed materials, web buttons, etc.). The overall color scheme is enhanced by detailed plant illustrations that resemble those found in a botanical garden, adding to the warm and inviting atmosphere of the brand.