brand, logo, logotype
About This Project

A new logo for the company called Mise which is an Apple Equipment Rental. The task was to create a logo that respects the purity and minimalism of the Apple brand, resembles it, but does not copy it. We incorporated playfulness into the logo with a bite and the use of punctuation in the color of a new visual identity tuned to shades of blue for the symbolism of technical focus. The logo is in two variants due to two company projects. The variants are not completely different to make it clear that they are the same company. In addition to the logo, we also created a trio of posters for the interior and stickers for the shop window for their stone branch.